NickerNews welcomes Emily Thomas Luciano

NickerNews and BestHorsePractices are growing, expanding their reach and reaching new readers. This year, our features have been shared by well-known equine researchers, movie producers, and policy makers. Newsletter subscribers now come from nearly all 50 states (Thank you, Maine for representing so well!) as well as Canada, Australia, and many other countries. We’re growing while staying true to our roots and keeping it down-to-earth.

Rather than spreading ourselves too thin, we’re bringing help on board.

Welcome Emily Thomas Luciano, our talented new Marketing Director. A graduate of Emory and Henry College in Virginia, Emily has an impressive background in communications and public relations. She worked full-time for RLF Communications in North Carolina before moving to Florida, where her husband, Anthony, serves in the U.S. Army. She runs Lucky Dee Communications and has started fulfilling her professional vision of working within the horse industry.

She and Anthony have five horses. Three are Extreme Mustang Makeover

Emily and her mustang, Gus, compete in Extreme Mustang Makeover

Emily and her mustang, Gus, compete in Extreme Mustang Makeover

veterans, trained by Emily and her father, Jim Thomas, who runs Bar T Horsemanship in Pittsboro, N.C.

With Emily’s help, we look forward to greater exposure of all aspects and avenues of NickerNews and BestHorsePractices. It’s great news for us and our event listers and advertisers.

Got questions or ideas? Contact us.

Posted in BestHorsePractices, General and tagged , .


  1. Congrats Emily! I know Emily and her dad, Jim Thomas, from living in NC, and working with our Mustangs! Emily will be a huge asset to Nicker News! You could not find a nicer and more hard working person!. Looking forward to hearing more!

  2. I have spent a lot of time on horseback with Emily. Not only is she a talented business women, she is an amazing cowgirl. Her positive attitude and true passion for the horse makes anytime spent with her a pleasure. You are very fortunate to have her!!

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